Abel & Cole

Finding untapped locations with the right demographic


Finding untapped locations with the right demographic


successful locations

70 %

new consumers reached

The challenge

Expand an existing Out of Home, face-to-face marketing campaign into the North West of England.


How we helped

We built a demographic model of a typical customer for the product (boxed grocery home delivery) and correlated this with suitable venues on our database to look beyond the locations Abel & Cole normally used.

The results

The results of our data analysis and the places it recommended initially surprised the client. However our first selected site went on to deliver the best sales day they had experienced. Further locations that dropped out of our PinPointer research did the same. Using the insight we gathered, Abel & Cole has now built a North West marketing team that continues to grow its brand in the region, and beyond.