Securing an audience for a new products showcase
2,500
product samples across 5 cities
40
suitable venues sourced
5
cities promoted
Track down an engaged audience of city professionals and affluent achievers and introduce them to a new collection of red wines from wine brand Casillero del Diablo.
Alcohol sampling is strictly controlled in many UK venues and can be a minefield to negotiate. Matching suitable locations to specific audience segments is even harder. With our data we were able to pinpoint a Manchester business district that met all the requirements. We also arranged a security and sampling policy that guaranteed no one under 18 would be allowed to try the wine – a misstep that could have had undesirable PR consequences.
The location we secured for the campaign’s open-top double decker bus worked perfectly. The client could talk to and gain feedback from exactly the audience they wanted, without worrying about flouting age restrictions. The event was also a social media success.
Total management of all planning, prep and paperwork. Focus on the creative while we handle the legal stuff.
Use our places data and audience insights to put your brand face-to-face with exactly the customers you want.
Everything you need to power your promotion on the day, from staff and equipment to training your teams in ‘interactive expertise.’
Using data to build a UK-wide brand presence
Pinpointing the perfect spot for a new store
