E.ON Energy

Using data to build a UK-wide brand presence

Overview

10

new regions opened up in 1 year

50

agents recruited for F2F sales in year 1

140

promotional activations per month

The challenge

Create a presence in the UK market and increase sales through a face-to-face promotional campaign.

 

How we helped

From one-off trial in 2010 – that yielded impressive results – we helped E.ON extend its place promotions from region to region, and from high street corners to events with footfalls approaching half a million. By 2012 we had been exclusively appointed to supply end-to-end management of all E.ON’s face-to-face B2C sales activity.

The results

In two years we extended promotional activations from eight to 140 per month, and grew access to footfall from an average of 1.2million to 21million monthly.