

Discovery
Use our places data and audience insights to put your brand face-to-face with exactly the customers you want.


Planning
Total management of all planning, prep and paperwork. Focus on the creative while we handle the legal stuff.

Finding untapped locations with the right demographic
1200
promotional events worked
40
'out of restaurant' promotions booked
25000
prizes given away
McDonald’s decided to join up its marketing activity in a way that hadn’t been done before – a strategy to add value to the brand and drive seasonal business.
During the summer of 2016, McDonald’s launched their “Good Times Squad”. They offered experiences including a McFlurry ball pit and human table football, giving away more than 25,000 prizes – these included football and festival tickets. A van dubbed the “McFlurry airstream trailer” travelled the country handing out free ice-creams. PinPointer added value by sourcing the locations that matched the demographic, expected footfall limit and target audience – engaging with existing and new consumers of the ice-cream product. Cutting through the red tape to ensure that all crucial paperwork was completed to industry standards to include permits, licenses, logistics and health and safety. This is key to ensure a smooth streamlined promotional event.
The events proved a great success, with adults and children alike sampling the McFlurry and taking part in the activities. A selfie backdrop provided opportunities for consumer interaction via social media with a significant uplift in twitter activity.