McDonalds Summertime Event

Finding untapped locations with the right demographic

Overview

Finding untapped locations with the right demographic

1200

promotional events worked

40

'out of restaurant' promotions booked

25000

prizes given away

The challenge

McDonald’s decided to join up its marketing activity in a way that hadn’t been done before – a strategy to add value to the brand and drive seasonal business.

How we helped

During the summer of 2016, McDonald’s launched their “Good Times Squad”. They offered experiences including a McFlurry ball pit and human table football, giving away more than 25,000 prizes – these included football and festival tickets. A van dubbed the “McFlurry airstream trailer” travelled the country handing out free ice-creams. PinPointer added value by sourcing the locations that matched the demographic, expected footfall limit and target audience – engaging with existing and new consumers of the ice-cream product. Cutting through the red tape to ensure that all crucial paperwork was completed to industry standards to include permits, licenses, logistics and health and safety. This is key to ensure a smooth streamlined promotional event.

The results

The events proved a great success, with adults and children alike sampling the McFlurry and taking part in the activities. A selfie backdrop provided opportunities for consumer interaction via social media with a significant uplift in twitter activity.