During the summer of 2016, McDonald’s launched their “Good Times Squad”. They offered experiences including a McFlurry ball pit and human table football, giving away more than 25,000 prizes – these included football and festival tickets. A van dubbed the “McFlurry airstream trailer” travelled the country handing out free ice-creams. PinPointer added value by sourcing the locations that matched the demographic, expected footfall limit and target audience – engaging with existing and new consumers of the ice-cream product. Cutting through the red tape to ensure that all crucial paperwork was completed to industry standards to include permits, licenses, logistics and health and safety. This is key to ensure a smooth streamlined promotional event.