Riverford Organics

Face-to-face to source a new route to market

Overview

47,000

vegboxes delivered each week

3

Grown from 1 region to 3 in 3 month period

The challenge

Use the data from face-to-face promotional activity to create a more profitable route to market and a strategy for the coming year. Increase sales and refine brand targeting.

How we helped

We polled our database to shortlist prominent venues that matched the desired demographic – city sophisticate and affluent achievers. However with deeper analysis we also pinpointed a series of previously unconsidered locations that could deliver the same profile but with fresher, untapped audiences. Through a detailed cost analysis we were able to negotiate hard with place owners to secure substantial discounts.

The results

Every venue recommended by PinPointer provided a higher sales yield and outperformed promotional locations in Riverford’s existing portfolio  – including those not previously considered by the client. One exceeded sales expectations by 100%. The learnings went on to form the basis of Riverford’s Out of Home face-to-face marketing strategy.

Services used on this project

Discovery

Use our places data and audience insights to put your brand face-to-face with exactly the customers you want.

Planning

Total management of all planning, prep and paperwork. Focus on the creative while we handle the legal stuff.

Delivery

Everything you need to power your promotion on the day, from staff and equipment to training your teams in ‘interactive expertise.’

How we’ve helped brands

Finding untapped locations with the right demographic

 

Managing a huge campaign for an iconic brand

 

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