Sky TV

Managing a huge campaign for an iconic brand

Overview

Managing a huge campaign for an iconic brand

50

external locations per week, up from 2

1,250

different locations arranged

20

new locations arranged every month

The challenge

Drive a substantial external sales function to ever greater success.

 

How we helped

Working with Sky since 2004 has not only helped this iconic brand reduce churn and maximum sales acquisition, it has also played a major role in opening up high streets to promotional activity, and generating income for local authorities. It has become one of the largest, regular outdoor promotional campaigns in Britain.

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How we helped

From two vehicles in 2004 the promotional fleet now stands at 50, reaching more than 1250 locations across the country at a rate of 50 per week. We continue to source at least 20 new locations for Sky – every month – while handling all risk assessment, licence and permit requirements and planned route information for set-up and breakdown. We also assist Sky’s external venues team with admin support (including mystery shopping of agents) and documents of all staff and vehicles, as well as analysing and recommending service improvements.

3

Services used on this project

Discovery

Use our places data and audience insights to put your brand face-to-face with exactly the customers you want.

Planning

Total management of all planning, prep and paperwork. Focus on the creative while we handle the legal stuff.

Delivery

Everything you need to power your promotion on the day, from staff and equipment to training your teams in ‘interactive expertise.’

How we’ve helped brands

Face-to-face to source a new route to market

 

Securing an audience for a new products showcase

via Cube Communications

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