PinPointer, the UK’s leading places consultancy, has further strengthened its offering with the acquisition of experiential and live communications agency, Maynineteen.
The acquisition neatly brings together the vast insights into shopper intelligence and engagement that PinPointer has around high streets and shopping centres with the unrivalled creativity Maynineteen can offer when it comes to live retail events and experiential activations.
Founded in 2003, Maynineteen employs 11 staff and works with clients including intu, M&G, Bewonder*/ JLL, Hammerson, Land Securities and Savills.
PinPointer (formerly Bo-Concepts) was launched in 2004 and boasts a portfolio of clients that have included Abel & Cole, E.ON Energy, Oasis, Sky TV and Virgin Media.
PinPointer founder Alison Bowcott-McGrath will lead the new team as managing director, while Maynineteen co-founders – Katie Coombes and Lynsey Hulme – will share a business development director role.
The move will create a 22 strong agency, but short-term, PinPointer and Maynineteen will continue to operate out of their own Salford-based headquarters at Exchange Quay and Media City respectively.
Commenting on the acquisition, Alison Bowcott-McGrath said: “I’ve long admired the theatre and excitement Maynineteen has brought to UK shopping malls and I’m looking forward to working with its talented team.
“Collectively, we’ll be able to take live events into even more high streets, shopping centres and Business Improvement Districts, with a strong leadership team that understands the science of choosing the right places and a wealth of brilliant ideas to ensure visitors are engaged and inspired.
“PinPointer has ambitious growth plans and I believe this acquisition will really put us on the map.”
Lynsey Hulme, managing director at Maynineteen said: “PinPointer shares our ethos of offering customers unique and relevant experiences that establish meaningful connections and bring brand loyalty.
“This is a fantastic result for both businesses; we’re confident this will be a smooth transition and business as usual for all clients.”
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