PinPointer Blog - A Year in Review. The image shows a woman using a viewing device to admire the view from teh top opf the Empire State building in NYC. It represents a time for reflection on the past year while looking forward to the future.

January was a sober time for some of us! Personally, I opted for a damp January but for the rest of you, well done! The new year is often a time for reflection on the previous one, a review of the highs and lows, successes and failures, the time-track of our lives and the things we’ve learned. It’s also a time for forward-thinking and realising our ambitions for the future. It’s a new year, a new you, a fresh start, out with the old and all that jazz.

At PinPointer we’ve seen some major changes throughout 2017, it’s been a roller coaster ride since we took the strategic decision to acquire another business to evolve our own. We doubled the number of employees overnight which brought about some challenges but overall there have been more positives than negatives. We’re 9 months into the deal now and things have settled down. As a team, we’re a united front with our sights firmly set on the future.

Our marketing manager, Jo Prosser questioned me over coffee about 2017, so I’d like to share my responses with you.  And, for a personal insight on what it’s like to work here from one of our own, why not read the Maynineteen blog.


If you had to describe PinPointer’s 2017 in 3 words, what would they be?

Invigorating, petrifying and intoxicating


What single achievement are you most proud of?

Probably winning the Hammerson pitch with Maynineteen. It wasn’t something I was directly involved with and that’s not something I’m used to. Typically, I’m instrumental in all business dealings and it made me feel incredibly proud of my team that I was able to take a step back. I feel like the conductor of an amazing orchestra!


What was the most important lesson learned in 2017?

How people treat you is their karma; how you react is yours. It’s a quote from the American psychologist, Wayne Dyer but it’s stuck with me. It’s all about values for me and not feeling the need to compromise.


Which worries turned out to be completely unnecessary?

I stressed out over how I might align the new business acquisition with my existing company. Maynineteen had a very different culture to PinPointer and I wasn’t sure how they’d fit but it wasn’t as bad as I’d anticipated. With great leadership and a loyal team, you can achieve the impossible.


What one thing would you do differently and why?

I’d put more emphasis on communication, even when there’s nothing to say because it gives others an opportunity to voice their opinions. I’ve realised that frequent communication is key and something I’m going to be more focused on.


What experience would you love to do all over again?

Honestly, and if you knew the details, you’d call me crazy, but I’d love to do another business acquisition. I have no regrets, I loved it, it was thrilling, a real buzz and I can’t wait to do it all over again.


What purchase turned out to be the best decision ever?

Investment in the team. Definitely. The new hires have brought a different skill-set to the table and a whole new dynamic to the office. It’s great to see them settle in and develop the business.


What was the biggest problem you solved?

I suppose aligning the two businesses as I mentioned in question 4. The changes have been subtle, Maynineteen and PinPointer operate independently of each other for now but the teams get along well, complimenting each other and we’re starting to see a cross-over in terms of our clients. It’s exciting.


What was the funniest, burst out laughing, moment of 2017?

There have been lots, but you had to have been there for most! I think the social aspect of agency life has generated the most laughter. The office Secret Santa gifts had us all cracked up and our treasure hunt quiz around Manchester city centre resulted in some hilarious video footage that will never appear on YouTube!


What are your goals for 2018?

I want to increase our portfolio of managed towns even further and I want more direct engagement with brands and experiential agencies. It’s also important for me to enable my team with everything necessary to be the best they can be. We’ve adopted a policy of doing something different every day just to shake things up. It might as simple as listening to a new radio station or taking the stairs instead of the lift, but I firmly believe that we adapt and grow more easily when we embrace change. 


Here’s to 2018, I wish you all a wonderful one!

PinPointer Blog, A Year in Review. The image is a portrait of Maynineteen and PinPointer Managing Director, Alison Bowcott-McGrath